Serial’s #MailKimp = #MissedOpportunity for @MailChimp

The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big win”).  Every episode opens with a 20-second ad for the company (listen below or here): The mispronunciation of the company name as “MailKimp” spawned a popular meme […]

Sitdowns With Startups — Refresh

We now have access to an unprecedented amount of information about people which can be leveraged to provide context and establish common ground when meeting with colleagues or prospects. However, synthesizing all of the information available via a person’s online activity into an easily accessible, digestible format is a tall task. Enter Refresh, a productivity […]

Sitdowns With Startups Episode 6: Vsnap

In an effort to bring a more personalized and humanized approach to their online interactions, more and more people are turning to video as their preferred communication medium. 2011 MassChallenge finalist Vsnap is seeking to provide individuals and businesses alike with a simple platform through which to create and distribute videos. As Co-Founder & CEO Dave […]

Sitdowns With Startups Episode 4: Bluetrain Mobile

With the proliferation of smartphones and tablets, it has become essential for businesses to build mobile websites that cater to the people using mobile devices to surf the web. Bluetrain Mobile is helping its customers to create mobile optimized sites that enable fast and seamless navigation with rich functionality for people viewing them on a mobile […]

Magic Beans is Planting Seeds With Social Media

I have long been a fan of Magic Beans, a children’s store with five Boston-area locations, as both a marketer and consumer that shops in their stores. I have a great deal of admiration for Magic Beans’s use of email and social media marketing (and the integration of the two). I’ve been especially impressed by their […]

Social Media in the Hiring Process With Aaron Strout

I had a conversation recently with Jim Storer of The Community Roundtable about the media coverage I received for my use of social media on the job hunt. Jim pointed out that Aaron Strout had written a post in 2008 about using social media in the hiring process, which led to Aaron being featured in the Boston […]

Sitdowns With Startups Episode 3: GaggleAMP

Most companies, brands and personalities are making a concerted effort to cultivate a community of advocates which they can call upon to spread their messages across a variety of social networks. Be they internal stakeholders (employees, investors), friends, fans or customers, engaging with and leveraging the support of these constituents online is an essential component […]

Happy Marriage of New and Old Mediums

I chose to implement the use of social media in my job searching efforts to capitalize on new mediums in order to promote and differentiate myself. I launched, created a Foursquare venue and released the Dave Cutler app. These steps (amongst other covered here), coupled with my persistent networking and professional development pursuits proved […]